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Thursday, October 8 • 4:00pm - 4:50pm
Crowd funding before and after: campaigning and production experiences

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Crowd funding provides a new opportunity for Asian hardware startups, but understanding the consumer market, branding, and marketing has not been the forte of Asian startups.

How should startups prepare for a successful campaign? Which crowd funding platforms to choose? How to brand and market into large markets like the US and China? Which markets to pick?

The job is only half way though after having had a successful campaign -- manufacturing has always been challenging and over 60% projects end up with significantly delayed delivery schedules.

With orders at a minimum and technologies at the edge, how should startups pick their manufacturers? How should they design for production? What are the common mistakes they must avoid?

This panel brings together the best experts from the world to share their experiences.

Moderators
avatar for Matt Huang(黃耀明)

Matt Huang(黃耀明)

VP Product management, Proofpoint
Matt Huang is a Vice President of Product Management at Proofpoint, Inc. Prior to Proofpoint, Matt was the Co-Founder and Chief Operating Officer of Armorize Technologies (acquired by Proofpoint) where he led the company in finance and operations. Prior to Armorize, Matt served key... Read More →

Speakers
avatar for Tim Cheng(鄭光廷)

Tim Cheng(鄭光廷)

CEO, FlyingV
Tim Cheng is currently Co-founder and CEO to flyingV. Tim grew up in California and moved to Taiwan in 2004. A firm believer in the creative energy of Taiwan with 10 years’ experience combined in the tech and consulting industries, Tim sought to create an environment to encourage... Read More →
avatar for Lynn Chen(陳玲)

Lynn Chen(陳玲)

Cofounder & CEO, Alumvest
Lynn Chen is the Co-founder of AlumVest, an international investment platform that connects entrepreneurs with alumni and peer investors. Previously, Lynn was the Co-founder and COO of Haitou360.com where she oversaw operations, marketing, sales and investor relations. She co-raised... Read More →
avatar for Larry Ho(賀元)

Larry Ho(賀元)

Founder, Chairman & CEO, Light Harmonic
In 1994, Larry Ho (aged 23) published Taiwan's best seller "The Millennium Software Revolution," and subsequently founded Inforian Press, first as a book publisher. In 1995, Larry turned Inforian into a software startup and released one of the world's first desktop meta search engines... Read More →
avatar for Benjamin Joffe

Benjamin Joffe

Contributor, Forbes / HAX
Benjamin is a contributor to Forbes and TechCrunch and Partner at HAX , the world’s top early stage investor for hardware startups. He is a recognized expert on innovation ecosystems and Asia with 17 years experience in China, Japan and Korea. HAX invested in over 200 startups... Read More →


Thursday October 8, 2015 4:00pm - 4:50pm
10) Huashan Legacy Huashan Creative Park, Bade Road Sec. 1, Zhong Zhen District, Taipei

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